Direct Mail is a Great Lead-Generator

when part of a

Multi-Synchronous Marketing Program

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Deliver Your Message Right to their Door

Once the king of lead generation for real estate agents, direct mail is no longer a reliable "stand alone" method of generating real estate leads.

BUT, direct mail is extremely effective when it's incorporated into a coordinated multi-synchronous, multi-media real estate marketing campaign.

Delivering a direct mail piece that contains the same message you're delivering via other media, such as a podcast, a blog, and in videos, it provides both support and credibility to that message.

Creating "see and comprehend" mail pieces that can't be avoided is the key to successful when used in a multi-synchronous real estate lead generating campaign.

direct mail

Direct Mail Statistics

  • 81% Percent of Direct Mail Recipients Either Read or Scan the Mail They Receive. Source:
  • The Average Response Rate for Direct Mail in 2018 Was 4.9 Percent for Prospect Lists and 9 Percent for House Lists. Source:
  • Compared to digital ads, direct mail works better and yields a 28% higher conversion rate. Source: CompareCamp
  • For every $167 spent on direct mail in the US, marketers sell $2095 in goods. Source:
  • Consumers aged 45-54 are the demographic group most likely to respond to direct mail pieces. Source: CompareCamp
  • A study conducted by the UK Royal Mail, The Private Life of Mail, concluded that the upswing in the use of direct mail and its enduring effectiveness is because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.” Source: Forbes
  • One study, “The neuroscience behind the response-driving power of direct mail” found that it requires 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively. Source (Small Business Trends)

Build a Productive Campaign

Before wasting time and money on printing and postage that won't be productive, I'll show you exactly what types of mail pieces to create, how to create them quickly and inexpensively, and how to save big bucks on both printing and postage.

I'm just finishing up my tutorial and expect to launch it in a few weeks. Sign-up now and be among the first to get it as soon as it's done.

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