PODCASTING CREATES LEADS

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An Introduction to Podcasting

Podcasting is About Low-Cost & Wide Reach

  • It's very inexpensive to create and maintain a podcast. It's the least expensive form of marketing.
  • A podcast builds a bond between you and your listeners. It's the next best thing to a face-to-face meeting.
  • It's a great platform for "conversational advertising" of services, listings, events, and more.
  • Podcasting provides a great opportunity to build an email list and broaden prospect interaction.
podcasting

For Listeners It's About Convenience

  • They can listen whenever and wherever they wish.
  • A greater selection of those who talk about thing's they're interested in.
  • Can listen over and over again to refresh their understanding.
  • Listeners feel "connected" to the Podcaster and are comfortable in contacting them.

SOME STATS

Source: Edison Research.