Podcasting Reaches More Prospects at Lower Cost of Any Other Media

Podcasting Creates Leads

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Podcasting Creates a One-on-One Experience

For Podcasters: Low-Cost & Wide Reach

It's very inexpensive to create and maintain a podcast. It's the least expensive form of marketing.
A podcast builds a bond between you and your listeners. It's the next best thing to a face-to-face meeting.
It's a great platform for "conversational advertising" of services, listings, events, and more.
Podcasting provides a great opportunity to build an email list and broaden prospect interaction.

For Listeners: It's About Convenience

They can listen whenever and wherever they wish.
A greater selection of those who talk about thing's they're interested in.
Can listen over and over again to refresh their understanding.
Listeners feel "connected" to the Podcaster and are comfortable in contacting them.

Read the Statistics

Source: Edison Research.