One of the most difficult issues for any sales person to deal with is rejection.
It doesn’t matter if you’re selling real estate, life insurance, cars, or if you’re selling magazine subscriptions door-to-door; rejection is very difficult for most sales people to overcome.
In fact, being able to effectively deal with and overcome rejection is the sales person’s ultimate challenge.
For most sales people, dealing with rejection is so difficult that it prevents them from doing the things they know they have to do to be productive, which is being able to continually present themselves to prospective clients and customers.
This is because, the more prospects they expose themselves to, the more leads they’ll generate. And, the more leads they generate, the more sales they’ll make. It’s really that simple.
But, most sales people are so overwhelmed by the continual rejection they experience that they become defeated; beaten down to the point they’re no longer willing to put themselves in the position to be rejected.
So, they stop doing what they must do to get business, which, again, is to continually contact new prospects.
In this episode of The Ken Jones Real Estate Show, Ken analyzes this debilitating issue among real estate agents. And, offers insight as to how to deal with and overcome this very problematic issue.
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